Barebanannas is the brainchild of a modern artist MM, who wished to create something real, raw, human and absolutely unapologetically authentic. The concept of the brand is centred around minimalistic design and unorthodox execution whereby the beauty of individuality and difference is celebrated.
However, Barebanannas grew beyond the ideas of just one man. The vision expanded to incorporate the ideas and perspectives of co-founders NL and KR, who share the desire to build something not only bigger than themselves, but something that would evoke real change in today's society.
Conscious of the world we live in, the three founders of the company set out to build a brand that would be authentic and relevant to today's society. Respectively, each individual experienced mental health issues which brought both pain and wisdom to the individual. However, in the culmination of the independent struggles, spawned a deep compassion and understanding of the woes, troubles and tribulations that today's youth experiences.
To some, it seems as if we (the youth) are a weak generation, but this could not be farther from the truth. We are a generation that is constantly and persistently pressured to be something/someone that we are not. As the pressure mounts, the distance between our true selves and the selves society wishes us to be - grows. This chasm creates the breeding ground that depression stems out of, and so our question to you, our beloved reader is:
WHO MADE THESE SOCIETAL RULES? AND WHY ARE WE STILL FOLLOWING THEM?
And our message to you is: